Business-Life-Family

The following video is one I came across tonight and I want to talk about it. There is some truth to what Diane Hochman says, but she isn’t being totally truthful about some of the aspects she discusses. I want to talk with you about these misleading comments she makes in her video titled “Home Business Training: 10 Reasons People Fail in MLM” as you see below.

Diane points out that Attraction Marketing is as old as the hills, which is true of course. As she said in the video, marketers advertise in the phone book so people know they are there, just as they do on the Internet using keywords in their tags.

Marketers also place their wares in an appealing manner to attract customers. People who go to the phone book or to the market are ready to buy and they just need to find the right merchant from which to make a purchase. Isn’t that the same thing people do on the Internet? Don’t they do a Google search to find the product, service, or information they want? Isn’t Attraction Marketing utilized the same way as the examples I just offered?

ATTRACTION MARKETING WORKS! In other words, you and I place ads on the Internet using keywords that attract people to us that want our wares. As with the phone book concept, the point is keywords attract the type of clientèle we want because they are already interested in what we have to sell. So that means yes, Attraction Marketing works very well and Diane is wrong to say that no one who sings the song of attraction marketing is making any money!

Diane’s statement is just plain NOT TRUE! You can’t help but make a sell if you use the right key words, present your products, services, or information attractively! If people want it and you”ve got it, you WILL make a sale…it’s Common economics. If you don’t make the sale then you are either not attracting the right customers or you have not presented your wares in an attractive manner.

People like Mike Klingler, Mike Dillard, and many others have built their business by using Attraction Marketing so how can anyone say it doesn’t work?

If you still want to watch the video, go ahead but be sure to listen closely to what she says. I hear a little frustration in her voice because Attraction Marketers are cutting into her sales or something.